Become A Miss Tourism Pageant Director
Start Your Official Miss Tourism State Pageant
Do you love pageantry, leadership, community involvement, and helping contestants grow in confidence? The Miss Tourism Pageant Organization Directors Program gives approved directors the opportunity to operate an official state pageant connected to the Miss Tourism brand.
This is more than hosting a pageant. It is an opportunity to build your own beauty business while helping girls and women gain confidence, represent their communities, and begin their Miss Tourism journey.
Your Very Own Beauty Business
Miss Tourism Directors operate as independent business owners. Directors are not employees of the Miss Tourism Pageant Organization. They are responsible for operating their pageant professionally, following the official director guidelines, and representing the Miss Tourism brand with honesty, loyalty, and integrity.
Approved directors may organize their own city or state pageant, select their venue, set their event date, choose judges, work with vendors, collect sponsorships, sell program ads, offer optional awards, and build their city or state pageant experience.
Miss Tourism does not collect city or state pageant contestant entry fees, sponsorships, ticket sales, vendor fees, program book ads, or optional award income. Those opportunities belong to the state director.
Director License Fee
The Miss Tourism State Director License Fee is $1,000 per state.
The Miss Tourism City Director License Fee is $800 per city*
Payment arrangements may be set up. Each payment is non-refundable.
The Miss Tourism Organization will not accept appointed titleholders once the License Agreement is signed and turned in. This means if you do not follow through, contestants may miss an opportunity to enter as an appointed titleholder to attend finals, and this why payments are non-refundable.
This fee is non-refundable and includes:
Background Check
8 official crowns
8 official sashes
Complete Miss Tourism Director Manual
Director guidance and support
Approved brand and program information
Ongoing support from the Miss Tourism Pageant Organization
Each state is licensed for one year and may be renewed annually. The annual renewal fee is $1,000 per state. $800.00 per City.
Directors may apply for more than one state. Each additional state requires a separate $1,000 non-refundable state license fee. Each additional City requires a separate $800 non-refundable City license fee.
State Pageant Titles
Each state director receives crowns and sashes for the official state titleholders in each of the Miss Tourism official age divisions.
State titleholders receive titles such as:
Worlds Miss Virginia Tourism
Worlds Miss Florida Tourism
Worlds Miss Texas Tourism
and other approved state titles based on the director’s licensed state.
Directors must use the official Miss Tourism name, logo, crown, sash, branding, and approved title format exactly as provided by the Miss Tourism Pageant Organization.
State titleholders will advance to Miss Tourism Finals
City Pageant Titles
Each City director receives crowns and sashes for the official City titleholders in each of the Miss Tourism official age divisions.
City titleholders receive titles such as:
Worlds Miss Cincinnati Tourism
Worlds Miss Orlando Tourism
Worlds Miss Dallas Tourism
and other approved City titles based on the director’s licensed state.
Directors must use the official Miss Tourism name, logo, crown, sash, branding, and approved title format exactly as provided by the Miss Tourism Pageant Organization.
City titleholders will advance to the state pageant. In the case a state pageant crowns city title holders, those titleholders advance to National Miss Tourism.
City, State Pageants and Appointed Titles
Directors may host a live city or state pageant, appoint titleholders, or use a combination of both, depending on their state program needs.
If a director appoints titleholders, a crowning ceremony is required.
A professional headshot of each titleholder must be submitted to the Miss Tourism Pageant Organization within 72 hours of the crowning event. Whether Live Pageant or Appointed.
All city, state pageants and appointments must be completed by the required deadline. For example, contestants attending the 2027 finals must complete their state pageant or appointment process by December 2026.
Contestant Registration
All contestants must register through the official Miss Tourism Pageant Organization website.
Once a contestant registers, her entry form will be forwarded to the Official Director and the state director is responsible for contacting the contestant within 24 hours. The state director also collects the approved state pageant entry fee from each contestant.
State directors may set their own contestant entry fee, but it may not exceed $230.99 per contestant.
City directors may set their own contestant entry fee, but it may not exceed $195.99 per contestant.
Directors keep 100% of the approved contestant entry fees and may choose to invest those funds back into their queens, experiences, awards, production, or helping their new queens prepare and get to finals.
Advancing to Finals
State winners advance to the Worlds Miss Tourism Finals.
Runners-up may have the opportunity to continue through National Miss Tourism, depending on the state director’s program structure. Additional city crown and sash fees may apply for National Miss Tourism opportunities.
State Directors who choose to allow Runners up to attend finals my opt to purchase one city title for all her runners up or may send them to the Miss Tourism Organization to apply as an appointed City Title Holder.
State directors are required to send a minimum of 8 queens to finals, whether those queens are state titleholders, appointed titleholders, or approved runners-up. State Winners who do not attend final will be required to relinquish her Winnings to the State Director with 10 days of notifying the Official State Director and those prizes are to be then issued to the first runner up in that age group.
Additional Crowns and Sashes
The initial state director package includes 8 state crowns and 8 state sashes. Any additional crowns and sashes must be ordered through the Miss Tourism Pageant Organization.
Directors may not purchase outside crowns or sashes for official Miss Tourism titleholders unless approved by the Miss Tourism Pageant Organization.
Director Responsibilities
Miss Tourism City or State Directors are responsible for operating their own state pageant business. This includes venue contracts, insurance, taxes, local business requirements, judges, emcees, photographers, vendors, production, contestant communication, and state-level event planning.
Directors may choose their own venue, judges, emcees, photographers, and vendors, but they must follow the criteria and expectations outlined in the official Miss Tourism Director Manual.
Directors may create approved state social media pages or websites if they follow the branding and instructions provided in the Director Manual. Contestants must still apply through the official Miss Tourism Pageant Organization website.
Who We Are Looking For
Miss Tourism is looking for loyal, honest, professional, and purpose-driven directors devoted to fairness, who care deeply about the integrity of the Miss Tourism Pageant Organization and the queens they crown.
Great directors may be former titleholders, pageant moms, coaches, business owners, community leaders, event planners, or anyone with a heart for pageantry and helping contestants grow.
You need to be committed, organized, trustworthy, and passionate about creating a positive pageant experience.
We dedicate an entire chapter on how to ensure a fair and trustworthy pageant event for your contestants and supporters.
A Program With Purpose
The Miss Tourism Directors Program is for individuals who want to build something meaningful. As a director, you are helping contestants find confidence, burst into leadership, represent their communities, and understand the responsibility of representing a brand, but being part of something bigger than themselves.
Miss Tourism contestants learn that a crown is more than something they wear. It is an opportunity to represent themselves, their community, and the Miss Tourism Pageant Organization with pride. The Miss Tourism crown is not meant to be a decoration it is meant to be an Inspiration!
As a director, you help create that opportunity.
Start Your Miss Tourism Official State Pageant
If you are ready to build your own beauty business and bring Miss Tourism to your state, we invite you to apply for director consideration.
Your leadership could help someone take her first step.
Your state could be ready for Miss Tourism.